This is amazing. It's very "thailand". You can imagine the thought process:
A: We've had these Sonic the Hedgehog bags sitting instorage for 15 years. How can we make them more "Now"?
B: Who's the american president? Is he Popular?
A: Yeah - Let's write Obama on it!!! That will make it resonate with the youth of today who don't know anything about the Sega Megadrive.
B: It;s still not selling!! As a last resort let's write Harry potter on it and use the same font as Mars. That's bound to shift them.
Popular + Popular + Popular + Popular ≠ 4Popular
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